Each quarter, our Customer Success team reviews usage data with our manufacturer customers during Quarterly Business Reviews. Last year, we came up with the idea to aggregate this data for public consumption (and our own fun) with plans to continue this quarterly analysis of our Encentivizer manufacturer tools. Download your copy of the Q1 2024 Analysis here →
Our manufacturer tools allow users to browse rebate information for a comprehensive qualified product catalog specific to a single manufacturer in the areas that matter most to them. Use our Q1 data analysis to compare your own product sales information to the top rebate categories overall or in your area - are there areas of overlap where you could benefit from incorporating rebate information into your sales and marketing initiatives?
Incorporating rebates into your sales and marketing campaigns will make you the resource for your customers. Rebates are a known mechanism for your sales team. Whether they are pushing to win a bid or trying to convince a customer to invest in a better quality product, leveraging the upfront savings of rebates is an infallible way to push a sale over the finish line.
Use your knowledge of top product categories searched, alert your regional sales teams of trends in their area, and use this information to generate new sales leads. Get your marketing team involved in the creation of targeted campaigns via emails or sales flyers. Learn more about empowering your marketing team with rebate data in our recent article.
If you'd like to see our 2023 Q4 data analysis you can find it here.